About About Pura Vida & Adam Kelly

banner about

Adam Kelly formerly of Zest Fitness is now behind this exciting Pura Vida Project

Having served his time in Australia, he has been training and inspiring people in the Greater Wicklow and South Dublin area for over 17 years. This Pura Vida Project epitomizes what Adam is all about and how he inspires his client community.

Professional Qualifications

BSc Hons – Sports Science, Higher Dip in Entrepreneurial Studies, Dip in Life coaching, L2 Triathlon Coach.

  • Sports Scientist
  • Life Coach
  • Personal Trainer
  • Spinning Instructor
  • Triathlon L2 Coach
  • Irish Sports Council Tutor
  • Triathlon Editor for Outsider Magazine

Family Life

He makes sure he fits in time for his wife, Jane and their two kids.  His love of traveling, cooking, organic gardening, wine, coffee shops and chocolate – all sounds very calorific, but when you achieve, life balance and a healthy weight,  you can then enjoy all those great things in life – guilt free! Let him show you how.

Extreme Sports

He is involved in other sports such as surfing and snowboarding. In 2009, Adam trained for and successfully completed an ascent of Mt Blanc, and snowboarded off its summit.

Adam ‘s  Extreme Mt Blanc Snowboard Descent


Adam in the European X-Terra Championships