About About Pura Vida & Adam Kelly

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Head Trainer, Adam Kelly is behind this exciting Pura Vida Fitness Project

Having served his time in Australia, he has been training and inspiring people in the Greater Wicklow and South Dublin area for over 17 years. This Pura Vida Project epitomizes what Adam is all about and how he inspires his client community.

Team members

Paul Rogers is also a trainer locally and in Pura Vida. Paul specialises in nutrition and can take private client nutrition sessions on request.

Kim Jacob is a top yoga teacher locally, and helps Pura Vida clients in the gym, specifically from a rehabilitation perspective. So Kim uses, an active, modern approach to helping clients rid themselves of injury, and move more freely. Pura Vida clients also partake in Kim’s Yoga classes.

All of us are Degree Qualified and fully insured.

Professional Qualifications – Adam Kelly

BSc Hons – Sports Science, Higher Dip in Entrepreneurial Studies, Dip in Life coaching, L2 Triathlon Coach.

  • Sports Scientist
  • Life Coach
  • Personal Trainer
  • Spinning Instructor
  • Triathlon L2 Coach
  • Irish Sports Council Tutor
  • Triathlon Editor for Outsider Magazine

Family Life

Adam makes sure he fits in time for his wife, Jane and their two kids.  His love of traveling, cooking, organic gardening, wine, coffee shops and chocolate – all sounds very calorific, but when you achieve, life balance and a healthy weight,  you can then enjoy all those great things in life – guilt free! Let him show you how.

Extreme Sports

He is involved in other sports such as surfing and snowboarding. In 2009, Adam trained for and successfully completed an ascent of Mt Blanc, and snowboarded off its summit. Adam has also raced Ironman Lanzarote 2014, after which he drew a line, under his elite sporting career.

Adam ‘s  Extreme Mt Blanc Snowboard Descent

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Adam in the European X-Terra Championships